CCPA is ‘California Consumer Privacy Act’ that came into effect in 2018. It is yet another privacy regulation similar to the GDPR. However, CCPA tries to protect the privacy more specially of the consumers of California.
The CCPA gives these rights to the consumer:
- Right to know
- Right to delete
- Right to opt-out
- Right to non-discrimination
- Right to know:
The consumer in California can demand to know what personal information has been collected about him by businesses. Personal information is any information that can be used to uniquely identify the person like name, address, social security number, aadhar number.
The California resident can request businesses to disclose :
a. the categories of personal information collected
b. specific pieces of personal information collected
c. source from which the personal information is collected
d. the purpose of collecting the personal information
e. the third parties with whom the business shares the personal information
f. categories of information that the business sells to third parties
(Reference: https://www.oag.ca.gov/privacy/ccpa)
The California resident can also demand to know what businesses do about the personal information they collect.
Businesses cannot discriminate against consumers who wish to exercise their rights under CCPA.
2. Right to delete:
California residents can ask businesses to delete personal information stored about them.
Businesses have to show two methods to enforce your “right to delete” option – via an email address, toll-free number, or a physical form.
Businesses further have 45 days to respond to your request to delete personal information.
3. Right to Opt-Out
California residents can ask businesses to stop sharing their personal information with other partners. Businesses next have to comply with an individual’s request and stop selling personal information.
4. Right to non-discrimination
Businesses cannot discriminate against consumers who have exercised their privacy rights under CCPA.
While the CCPA is a privacy legislation similar to the GDPR, there are few subtle differences between both of them.
| CCPA | GDPR |
| Came into effect on Jan 1st,2020 | Came into effect on May 25th, 2018 |
| Protects the privacy rights of the consumers of California | Protects the privacy rights of the consumers of the EU |
| The CCPA is more focused on the individual | The GDPR lays out the general principles of privacy regulation in addition to other privacy rights |
This is yet another privacy Act that is being enacted to protect the privacy interests of the individuals.
That’s very Informative. I had no clue about it.
I wish there was something similar in India. It would make us feel much better and safer.
Yes…hopefully something will come up soon!
When will we have such a policy in India? I am sure it would be never. Governments are busy selling data these days.
Unfortunately…but hoping something will come up soon as we have become a very privacy conscious world all over…
Wow this information is new to me. We have been victimized few times due to leak of personal information.
I have seen the documentary around it on Netflix. So I have fair bit of idea about it. I believe every country should bring strong acts against the misuse of personal information.
Yes..
amma, this initiative is very good, privacy is indeed very important
oh wow this is good to know. Does this occur in India? I doubt. So many spam messages every single day! Surely our numbers are all over the country.
Interesting read, thanks for sharing !
This is a very informative post,. I wish things will get simpler in India too.
nice post . hope same thing happened in india
I had zero knowledge about this. Thanks for sharing with us
Impressive security and privacy features and hope these get implemented in India too, tired of how our internet activity is mined for ad and revenue generation by the social media companies
This is a must-know information for all content creators especially those serving US clients. Thanks for sharing! Bookmarking this one! #MyFriendAlexa #TinasPicks